Where to Market

Working Actors Guide

Here are some thoughts regarding where you might market your work and network.

Where and How Should I market?

Places you should target your marketing:

– Casting Directors. Especially for the shows you are right for. Check out Casting About or IMDbPro for that information. 
– Assistant or Associate Casting Directors. They will be the casting directors of tomorrow. Check out Casting About or IMDbPro for that information as well.
– Agents. See IMDbPro for ones that fit you best. For thoughts regarding getting representation check out here and here
– Directors. Particularly, if you’ve worked with them and directors who work on the shows you’re right for. See IMDbPro.
– Writers. Especially the show-runners on the shows you would be cast in. See IMDbPro.
– Ad Agencies. For commercials and voice-overs. Check out LA411.
– Producers. For indies, TV shows and features. See IMDbPro.
– Video Game developers. For Video Games and such. Check out Studio Hog.

Places you can network:

– Theater companies. Check out StageAgent.
– Film festivals. Sundance, Slamdance, Hollywood Film Festival, Los Angeles Film Festivals and many more. For more ideas check out FilmFreeway.
– Social Media. Instagram, FaceBook, X, TikTok, Snapchat, etc.
Film Independent. A renown film-making and networking group.
Greenhouse Arts & Media. A non-profit networking and skill building group of filmmakers.
– Acting classes.
– Improv groups.
– Stand up comedy clubs.
– Showcases.
– Cold reading workshops.
– Writers groups. Especially where you act the parts for the writers.
– Sports leagues. Softball teams, hockey teams, etc.
– Happy hours.
– AFI and other Universities. Especially for student films.
– AA, charities or church. Only if appropriate and your heart is in volunteering! I hesitate in even mentioning it but…
SAG-AFTRA events and SAG-AFTRA Foundation. Plus, you can take a ton of free classes and seminars.
– Industry clubs and hangouts, like the Soho House, etc.
– Start your own acting groups. Form your own groups to practice, make films, do plays, etc.